I've stopped buying anything other than food from the local shops. Everything else, I get it online. And I'm saving heaps.
I want to talk about some new cosmetics I got recently, and the price difference between buying online and buying at the department store.The shops are crying poor, but when they're not respecting their customers, do they deserve our custom? I'm not sure they do.
Retail is a two-way street, with respect from both sides of the equation. If stores shaft customers, we'll shop elsewhere. And that's precisely what is happening.
A study in makeup: Clinique
What really set this off was when my parents, who are Aussies, went to the USA for a holiday recently. I did my usual, and put in a request for some Clinique makeup.
Before I went, I dropped in at the local "Clinique counter" in Dunedin, and wrote down the colours of the cosmetics I wanted.
Then I went online to http://www.clinique.com, to check out the US retail prices, as well as http://www.clinique.com.au to check out the Australian retail prices. (There is currently no official New Zealand Clinique store online.)
And I got one hell of a shock.
Australians pay more than double the US retail price. Figure in currency conversions and shipping, and they're still paying twice as much. And we Kiwis? We're paying more than three times the US retail price. Go to the websites above and check the prices out yourself, if you don't believe me.
Just one example was my foundation, which the New Zealand retail price at the "Clinique counter" is $78. In the US? $24.50. No wonder all around the world people are buying online and abandoning the retail shops.
Planned customer shafting
Mum posted all my items over from Australia for me (thanks Mum!). She just paid US retail prices in a store. I don't have to buy cosmetics for a long time now.
But I was curious about how and where to buy them online cheaply.
And you know what? US eBay sells brand new cosmetics even cheaper than the US retail outlets.
Not surprisingly, really.
So, for example, I can buy a Clinique "chubby stick" for $4.99 plus $2.99 postage from the USA eBay. Or I can pay $35 for the same thing in Australia. Or I can pay $48 for the same thing in New Zealand, at the local counter.
What do you think I'm going to do?
Here are a few more price comparisons in Clinique items that I found. Other brands are similar in their price difference.
"Colour surge stay matte" single eye shadows
US Price $14.50
AU Price AU$33.00
NZ Price $45
US eBay price: $5.99 (plus postage to NZ $3.50)
"High Impact lip colour SPF15"
US Price $14.50
AU Price $36.00
NZ Price $46.00
US eBay price: $4.99 (plus postage to NZ $2.99)
"Mild clarifying lotion"
US Price $12.50
AU Price $36.00
NZ Price $45.00
US eBay price: $11.49 (plus postage to NZ $4.99)
All of the above eBay comparisons were brand new, from reputable sellers.
We'd like to support our local stores, but...
I'd like to shop locally. I really would. I enjoy shopping (yeah, I'm a weirdo).
I'd be happy to pay US retail prices in a store here, with the appropriate cash conversion, plus maybe 10% markup for postage.
But a 300% plus markup? That's not on. I don't appreciate being shafted. So I won't buy makeup here in New Zealand, not even "supermarket brands" like Dove and Revlon at the supermarket. They're too rich for my blood.
When it is cheaper to ship stuff from halfway around the world than buy exactly the same product in your local supermarket even, something is wrong.
So why am I writing this post?
Firstly, to tell people that it is much, much cheaper to shop online.
Even if you only shop secondhand, give US eBay a go. The options are terrific. And if something doesn't fit, or you don't like it, sell it to someone who will like it at your own local eBay or TradeMe.
My second point is, the department stores have to lift their game.
The world has changed. People do not appreciate being ripped off, and now we have the ability to do something about it. The stores need to start respecting their customers again - or they will go out of business.
Thirdly, it pays to shop around. Really shop around. For example, I just bought myself a brand new beautiful black velvet blazer with 40% off and free international postage, by shopping around, and buying it from the designer's website.
Total cost? Less than $50. Over here in New Zealand I've seen the same thing for sale for over $400. Yes really. I couldn't even buy a top from the Warehouse (our local discount store) for that price!
I don't know where this will all end, but I do know that it pays to be clever. My days of "going shopping" by walking out the door are over.
Have a happy Christmas, and may your budget forever be in the black!
Have a lovely day!